Today, more than a few years ago, companies are seemingly helpless in the face of attacks from the press and the internet.

It not infrequently takes months or years to counter bad publicity or a "shitstorm" in order to avert reputational damage to the company or certain leaders.

Here, it is not only the sword of the law with the right and effective motions and lawsuits that is needed.

 

Good press relations with excellent contacts on the floor of the editors-in-chief can prevent the worst or mitigate it appropriately.